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To develop a new web presence to recruit trainers and amateur boxers to participate in Fighters 4 Life’s Main Event Challenges. Fighters 4 Life is a Non-for-Profit organization that raises money for various charities. Trainers and boxers are recruited for a 9 week fitness challenge that leads up to a Main Event Bout at major New York venue. During the 9 week training process boxers are required to fund raise for charity they are fighting for.
By developing a fluid/responsive design we were able to communicate F4L’s drive and energy through the use of large imagery of previous participant’s training sessions and main event highlights. This plus the use of a bold and simplistic color palette has helped to produce a 30% increase in charitable donations from previous years.